“We change everything and nothing changes”

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Pierre-Olivier Clouet runs the Château Cheval Blanc. For ten years, reflection and action have been the basis of a vast viticultural project. The idea: to go further and better than organic. We listen to him, it’s fascinating.

Cheval Blanc is committed to a specific approach which is that of agroforestry and permaculture. Why do you want to do this?

What we want to do is to measure, analyse and verify our approach thanks to relevant indicators in order to reorient and change our practices.

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