The subcontinent is a world of wonders. By opening up to the world, India has discovered a passion for vines and a taste for wine. On the spot, our reporter has seen what’s going on, she tells the story
“India is today the largest and most populous country in the world. It therefore offers many opportunities. Per capita consumption of wine is very low. The equivalent of one tablespoon per person per year. The majority of the population do not drink. It’s still a relatively poor country and wine is an expensive product. But the middle class is developing very rapidly and if we consider that only 10% of Indians drink wine, that represents one glass per person per year. So there is enormous scope for growth. Wine is entering people’s minds. Sula, for example, is featured on Indian television programs, broadcast on Amazon or Netflix. Characters in Bollywood films drink it. People are starting to learn and appreciate it. It’s happening naturally.” Karan Vasani, chief winemaker at Sula Vineyards, is clear in his assessment.
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